Enterprise platforms
Internal products where expert workflows, data foundations, APIs, adoption, and executive alignment all have to move together.
platform foundationsworkflow adoptiondata models
Experience
Experience as terrain.
A resume tells you dates and titles. This page is for the shape of the work: enterprise platforms, product creation systems, operating-model change, AI-native practice, and the judgment those contexts required.
Overview
The useful layer is the operating context
No confidential visuals, no proprietary details, no polished theater. Just the public-safe shape of the work, the evidence already appropriate for career materials, and the reusable lessons it produced.
Professional terrain
More than a decade at Nike across Global Design, Digital Product Creation, and Technology, with earlier chapters in automotive research and sales operations. The public-safe thread is product and transformation work where complex domains needed diagnosis, translation, adoption, and shipped capability.
Operating-model change
Transformation work where the product is partly the tool and partly the way teams make decisions, sequence work, and build trust.
governanceroadmap sequencingchange readiness
Expert-to-usable translation
Making specialized domains legible enough for broader teams to use without pretending the domain is simple.
taxonomyeducationmental models
AI-native product practice
Hands-on building with AI tools to compress feedback loops and make technical workflows accessible to product peers.
prototypingCodexClaude CodeCursor
Role context
2024-present
Nike
Principal Product Manager
Recent work sits where enterprise product systems, AI-enabled prototyping, and operating-model change meet. The useful public story is practical AI adoption inside a large organization, not novelty theater.
Terrain
- merchandising line planning platform
- fragmented enterprise planning environment
- AI-assisted product practice
Problem types
- scaled a new planning capability to 100+ users in 3 months
- aligned 12+ cross-functional teams around a shared transformation narrative
- compressed concept-to-user-feedback cycles from weeks to hours through AI-assisted prototyping
2019-2024
Nike Digital Product Creation
Lead Product Manager / Product Director
This work showed the pattern at scale: absorb a specialized domain, build the shared model, ship the platform, and design the adoption path around the humans using it.
Terrain
- enterprise color management platform
- digital product creation transformation
- front-end experiences and back-end APIs
Problem types
- translated expert color workflows into scalable platform foundations
- supported product-model adoption and continuous discovery
- connected workflow digitization, adoption, data foundations, and executive alignment
2007-2019
Nike Global Design, Hurley, The CarLAB
Strategy, transformation, and operating roles
The earlier path matters because it trained the translation muscle: consumer research, commercial realities, design strategy, creative technology, and enterprise change all became part of the same operating pattern.
Terrain
- multi-year product creation transformation portfolio
- global design strategy and investment planning
- sales operations, research, and market forecasting
Problem types
- built planning and prioritization frameworks for leadership decisions
- managed transformation intake, roadmap sequencing, and partner relationships
- turned research and commercial data into decision support
Current
Gravatica and independent systems work
Founder and AI-native builder
Independent work keeps the product thesis honest. It is practical evidence of taste, systems thinking, and willingness to build directly instead of only describing the work.
Terrain
- source-cited strategy maps
- AI-assisted product development
- personal knowledge and workflow systems
Problem types
- building directly with modern AI development tools
- turning complex business systems into inspectable maps
- testing how human-AI workflows should be structured
Evidence
Selected proof points, kept at the right altitude
These are resume-grounded signals of scale and operating context. They are intentionally framed without internal visuals or proprietary implementation detail.
10+
years at Nike
Across Global Design, Digital Product Creation, Technology, enterprise platforms, and transformation work.
2,000+
platform users
Public resume evidence for an enterprise color platform serving footwear, apparel, and accessories practitioners.
30k
annual hours
Estimated labor savings tied to platform adoption and workflow improvement in product creation.
100+
users in 3 months
Scaled a merchandising line planning platform from concept to go-live for a focused enterprise user base.
3.5 days
AI prototype
Led a hackathon squad from idea to working AI experience, finishing 3rd among 50+ teams.
5 PMs
Git-native toolbar
Built a development toolbar that translated branch, commit, and pull request into familiar save semantics.