Ambiguous systems
Entering high-context work without requiring it to be simplified first, then finding the structure underneath the stated problem.
I am a cross-disciplinary product and transformation leader with an unusual path through research, sales operations, design strategy, digital product creation, enterprise platforms, and AI-native building. The pattern is consistent: diagnose the system, translate across worlds, and build what helps teams move.
Current focus
The site is organized around the kinds of problems I keep returning to: ambiguous systems, strategy-to-execution gaps, translation across disciplines, AI-native practice, and human adoption.
Entering high-context work without requiring it to be simplified first, then finding the structure underneath the stated problem.
Turning strategic intent into roadmaps, governance, operating rhythms, product foundations, and shipped capability.
Moving between design, engineering, business, executive, and user contexts without flattening the differences.
Using AI development tools to prototype, research, build, and change feedback loops, not just talk about the shift.
Treating technology as a capability people need to understand, trust, adopt, and make part of how work actually happens.
Featured projects
Projects are framed by the question being explored, the artifact that exists now, and why the work matters.
An early-stage strategy intelligence product that creates interactive, source-cited maps of public companies and the systems around them.
Last updated 2026-05-22
A living vault for notes, synthesis, career materials, projects, reading, and agent workflows.
Last updated 2026-05-22
A developing map of prompts, agents, checks, decisions, and handoffs across practical product, research, and writing work.
Last updated 2026-05-22
Experience overview
The useful view is not just where I worked. It is the kind of ambiguity, scale, translation, and judgment the work required.
Professional terrain
More than a decade at Nike across Global Design, Digital Product Creation, and Technology, with earlier chapters in automotive research and sales operations. The public-safe thread is product and transformation work where complex domains needed diagnosis, translation, adoption, and shipped capability.
Internal products where expert workflows, data foundations, APIs, adoption, and executive alignment all have to move together.
Transformation work where the product is partly the tool and partly the way teams make decisions, sequence work, and build trust.
Making specialized domains legible enough for broader teams to use without pretending the domain is simple.
Role context
2024-present
Nike
Recent work sits where enterprise product systems, AI-enabled prototyping, and operating-model change meet. The useful public story is practical AI adoption inside a large organization, not novelty theater.
Terrain
Problem types
2019-2024
Nike Digital Product Creation
This work showed the pattern at scale: absorb a specialized domain, build the shared model, ship the platform, and design the adoption path around the humans using it.
Terrain
Problem types
Recent thinking
Writing here should make the reasoning visible. The placeholders below are launch stubs, not lorem ipsum wearing a blazer.
2026-05-22
A working thesis on why AI changes how people navigate work, evidence, and decisions, not just how fast they generate artifacts.
6 min
2026-05-22
How formal structure, influence paths, incentives, and operating cadence combine into the real terrain.
5 min
2026-05-22
A grounded look at what gets automated, what gets amplified, and why product judgment becomes more visible when feedback loops speed up.
7 min
Current inputs
Inputs replace consuming: books, publications, tools, and references that keep showing up in the way I think.
Input libraryActive experiments
Experiments keep the site honest: prototypes, prompts, unfinished ideas, and working notes that can turn into projects or disappear quietly.
The interesting part is not the chat box. It is the relationship between prompt, context, and visible next move.
Last updated 2026-05-22
The goal is not model maximalism. It is matching the reasoning surface to the actual decision.
Last updated 2026-05-22
Early evidence suggests the handoff matters less as a prompt and more as an operating contract.
Last updated 2026-05-22
Open questions